Positioning of store brands / Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMERCIO MINORISTA | COMPETENCIA COMERCIAL | MARCAS REGISTRADAS | PERCEPCION DEL PRODUCTO | POSICIONAMIENTO | PRECIOS | TEORIA DE LOS JUEGOSOther classification: REV In: Marketing Science Vol. 21 No. 4 (2002) ; p. 378-397No physical items for this record
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