Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=Host-item:JOURNAL OF MARKETING RESEARCH'

Your search returned 20 results.

	1.	The Future of research in marketing : marketing science / Frank M. Bass Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	2.	Capturing individual differences in paired comparisons : an extended BTL model incorporating descriptor variables / William R. Dillon, Ajith Kumar and Melinda Smith de Borrero Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	3.	Carryover and backfire effects in marketing research / Barbara A. Bickart Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	4.	Historical method in marketing research with new evidence on long-term market share stability / Peter N. Golder Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	5.	An Investigation of reference price segments / Tridib Mazumdar and Purushottam Papatla Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	6.	A Multiple-layer model of market-oriented organizational culture : measurement issues and performance outcomes / Christian Homburg and Christian Pflesser Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	7.	Modeling fuzzy data in qualitative marketing research / Sajeev Varki, Bruce Cooil and Roland T. Rust Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	8.	Factor analysis and missing data / Wagner A. Kamakura and Michel Wedel Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	9.	Artificial neural network decision support systems for new product development project selection / R. Jeffrey Thieme, Michael Song and Roger J. Calantone Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	Response styles in marketing research : a cross-national investigation / Hans Baumgartner and Jan-Benedict E. M. Steenkamp Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	11.	The Joint spatial representation of multiple variable batteries collected in marketing research / Wayne S. DeSarbo and Jianan Wu Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	12.	Subscale distance and item clustering effects in self-administered surveys : a new metric / Eric T. Bradlow and Gavan J. Fitzsimons Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	13.	Index construction with formative indicators : an alternative to scale development / Adamantios Diamantopoulos and Heidi M. Winklhofer Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	14.	Misleading heuristics and moderated multiple regression models / Julie R. Irwin and Gary H. McClelland Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	15.	Using multimarket data to predict brand performance in markets for which no or poor data exist / Bart J. Bronnenberg and Catarina Sismeiro Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	16.	Hierarchical bayes versus finite mixture conjoint analysis models : a comparison of fit, prediction and partworth recovery / Rick L. Andrews, Asim Ansari and Imran S. Currim Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	17.	A Simulated annealing heuristic for a bicriterion partitioning problem in market segmentation / Michael J. Brusco, J. Dennis Cradit and Stephanie Stahl Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	18.	Measuring consumers' willingnes to pay at the point of purchase / Klaus Wertenbroch and Bernd Skiera Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	19.	Bayesian prediction in hybrid conjoint analysis / Frenkel Ter Hofstede, Youngchan Kim and Michel Wedel Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	20.	Informants in organizational marketing research : why use multiple informants and how to aggregate responses / Gerrit H. Van Bruggen, Gary L. Lilien and Manish Kacker Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

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Biblioteca Juan Alberto Aragón Bateman

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Your search returned 20 results.