Hierarchical bayes versus finite mixture conjoint analysis models : a comparison of fit, prediction and partworth recovery / Rick L. Andrews, Asim Ansari and Imran S. Currim
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ANALISIS CONGLOMERADO | INVESTIGACION DE MERCADO | METODO DE MONTE CARLO | MEZCLA DE MERCADEO | MODELO BAYESIANO | SEGMENTACION DE MERCADOSOther classification: REV In: Journal of Marketing Research Vol. 39 No. 1 (2002) ; p. 87-98No physical items for this record
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