Capturing individual differences in paired comparisons : an extended BTL model incorporating descriptor variables / William R. Dillon, Ajith Kumar and Melinda Smith de Borrero
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ANALISIS ESTADISTICO | ESTUDIO COMPARATIVO | INVESTIGACION DE MERCADO | MARCAS REGISTRADAS | MODELO BTL | SEGMENTACION DE MERCADOSOther classification: REV In: Journal of Marketing Research Vol. 30 No. 1 (1993) ; p. 42-51No physical items for this record
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