Informants in organizational marketing research : why use multiple informants and how to aggregate responses / Gerrit H. Van Bruggen, Gary L. Lilien and Manish Kacker
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): INVESTIGACION DE MERCADO | INVESTIGACION ORGANIZACIONAL | MEDICION | MODELO BAYESIANOOther classification: REV In: Journal of Marketing Research Vol. 39 No. 4 (2002) ; p. 469-478No physical items for this record
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