Bayesian prediction in hybrid conjoint analysis / Frenkel Ter Hofstede, Youngchan Kim and Michel Wedel
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ANALISIS CONGLOMERADO | INVESTIGACION DE MERCADO | INVESTIGACION DEL CONSUMIDOR | MODELO BAYESIANOOther classification: REV In: Journal of Marketing Research Vol. 39 No. 2 (2002) ; p. 253-261No physical items for this record
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