Modeling fuzzy data in qualitative marketing research / Sajeev Varki, Bruce Cooil and Roland T. Rust
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ANALISIS DE DATOS | ANALISIS ESTADISTICO | INVESTIGACION CUALITATIVA | INVESTIGACION DE MERCADO | METODOS ESTADISTICOS | PUBLICACIONES PERIODICASOther classification: REV In: Journal of Marketing Research Vol. 37 No. 4 (2000) ; p. 480-489No physical items for this record
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