Artificial neural network decision support systems for new product development project selection / R. Jeffrey Thieme, Michael Song and Roger J. Calantone
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): DESARROLLO DE LOS PRODUCTOS | INVESTIGACION DE MERCADO | REDES NEURONALES | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 37 No. 4 (2000) ; p. 499-507No physical items for this record
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