Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"TOMA DE DECISIONES" and su-to:TOMA DE DECISIONES and su-to:MARCAS REGISTRADAS'

	1.	Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traducción Roberto Escalona García ; revisión técnica Ivonne Raso Arcaute by Kotler, Philip \| Armstrong, Gary. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2003Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 2003 (4). Place hold Add to cart (remove)
	2.	Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; revisión técnica Adriana Carranza Garza...(et al.) by Stanton, William J \| Etzel, Michael J \| Walker, Bruce J. Edition: 14. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S816 / 2007 (4). Place hold Add to cart (remove)
	3.	Marketing : versión para latinoamérica / Philip Kotler, Gary Armstrong ; traducción Leticia Esther Pineda Ayala ; adaptación Marcela Benassini Félix ; revisión técnica Matthew G. Whitehouse...(et al.) by Kotler, Philip \| Armstrong, Gary. Edition: 11. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Pearson Educación, c2007Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685v (2). Place hold Add to cart (remove)
	4.	Market dynamics analysis and multiple segmentation / Robert S. Lee Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	5.	A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	6.	Brand frequency and product involvement : the applicaton of a PC-based perceptual learning routine to psychology and marketing / William Marks, Paula M. Tidwell, Christi L. Spence Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	7.	The Measurement and determinants of brand equity : a financial approach / Carol J. Simon and Mary W. Sullivan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	8.	Conceptualizing, measuring and managing customer-based brand equity / Kevin Lane Keller Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	9.	Premarket forecasting for new consumer durable goods : modeling categorization, elimination and consideration phenomena / Glen L. Urban, John S. Hulland and Bruce D. Weinberg Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	The Handbook for focus group research / Thomas L. Greenbaum by Greenbaum, Thomas L. Edition: Revised and expanded editionMaterial type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1993Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: R 658.83 / G722 (1). Place hold Add to cart (remove)
	11.	Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong ; traducción Guillermina Cuevas Mesa ; revisión técnica Marcela Benassini by Kotler, Philip \| Armstrong, Gary. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 1991 (1). Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / K685f / 1991 (1). Place hold Add to cart (remove)
	12.	A Hierarchical Bayes model of primary and secondary demand / Neeraj Arora, Greg M. Allenby, James L. Ginter Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	13.	Managing advertising and promotion for long-run profitability / Kamel Jedidi, Carl F. Mela, Sunil Gupta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	14.	Advantages of groups in market transactions / Chong Ju Choi and Brian Hilton Source: Human RelationsMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	15.	Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	16.	A Decision support system for planning manufacturers' sales promotion calendars / Jorge M. Silva-Risso, Randolph E. Bucklin, Donald G. Morrison Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	17.	Endogeneity in brand choice models / J. Miguel Villas-Boas, Russell S. Winer Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	18.	Governance value analysis and marketing strategy / Mrinal Ghosh and George John Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	19.	Counterfactual reasoning in causal judgments : implications for marketing / Ann L. McGill Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	20.	Market exit and barriers to exit : theory and practice / Fahri Karakaya Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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