Governance value analysis and marketing strategy / Mrinal Ghosh and George John
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CANALES DE DISTRIBUCION | ESTRATEGIAS DE MERCADEO | MARCAS REGISTRADAS | POSICIONAMIENTO | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Vol. 63 Special Issue (1999) ; p. 131-145No physical items for this record
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