Your search returned 153 results.

81.
Comportamiento del consumidor / Henry Assael

by Assael, Henry.

Edition: 6. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c1999Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / A881 (1). :

82.
Consumer decision making in online shopping environments : the effects of interactive decision aids / Gerald Häubl, Valerie Trifts

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

83.
Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope

by McCarthy, E. Jerome | Perreault, William D.

Edition: 13. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). :

84.
No pain, no gain : a critical review of the literature on signaling unobservable product quality / Amna Kirmani and Akshay R. Rao

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

85.
The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

86.
Global diffusion of technological innovations : a coupled-hazard approach / Marnik G. Dekimpe, Philip M. Parker and Miklos Sarvary

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

87.
Consumer choice between hedonic and utilitarian goods / Ravi Dhar and Klaus Wertenbroch

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

88.
Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

89.
Consumer response to negative publicity : the moderating role of commitment / Rohini Ahluwalia, Robert E. Burnkrant and H. Rao Unnava

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

90.
A Hirarchical Bayes model for assortment choice / Eric T. Bradlow and Vithala R. Rao

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

91.
The Effects of incomplete information on consumer choice / Ran Kivetz and Itamar Simonson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

92.
Testing the reliability of weight elicitation methods : direct rating versus point allocation / Paul A. Bottomley, John R. Doyle and Rodney H. Green

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

93.
A Model of response time effects in symbolic comparison / Craig Leth-Steensen, A. A. J. Marley

Source: Psychological ReviewMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

94.
Information-accumulation theory of speeded categorization / Koen Lamberts

Source: Psychological ReviewMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

95.
The Role of expectations in comparisons / Ilana Ritov

Source: Psychological ReviewMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

96.
Intuition : a social cognitive neuroscience approach / Matthew D. Lieberman

Source: Psychological BulletinMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

97.
Choice and the relative pleasure of consequences / Barbara A. Mellers

Source: Psychological BulletinMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

98.
Understanding sponsorship effects / Tony Meenaghan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

99.
Market prominence biases in sponsor identification : processes and consequentiality / Michael Tuan Pham and Gita Venkataramani Johar

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

100.
Social identity effects in a belief-attitude-intentions hierarchy : implications for corporate sponsorship / Robert Madrigal

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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