Market prominence biases in sponsor identification : processes and consequentiality / Michael Tuan Pham and Gita Venkataramani Johar
Material type:
ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | IMAGEN CORPORATIVA | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | PATROCINADORES COMERCIALES | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV
In:
Psychology and Marketing Vol. 18 No. 2 (2001) ; p. 123-143
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