A Hirarchical Bayes model for assortment choice / Eric T. Bradlow and Vithala R. Rao
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONDUCTA DEL CONSUMIDOR | ELECCION | MODELO BAYESIANO | PERCEPCION DEL PRODUCTO | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 37 No. 2 (2000) ; p. 259-268No physical items for this record
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