Social identity effects in a belief-attitude-intentions hierarchy : implications for corporate sponsorship / Robert Madrigal
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | CREENCIA | DEPORTES | IMAGEN CORPORATIVA | MARCAS REGISTRADAS | PATROCINADORES COMERCIALES | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 18 No. 2 (2001) ; p. 145-165No physical items for this record
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