Global diffusion of technological innovations : a coupled-hazard approach / Marnik G. Dekimpe, Philip M. Parker and Miklos Sarvary
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): INNOVACIONES TECNOLOGICAS | MERCADEO | MERCADOS INTERNACIONALES | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TELECOMUNICACION | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 37 No. 1 (2000) ; p. 47-59No physical items for this record
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