Your search returned 116 results.

61.
Global diffusion of technological innovations : a coupled-hazard approach / Marnik G. Dekimpe, Philip M. Parker and Miklos Sarvary

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

62.
Consumer choice between hedonic and utilitarian goods / Ravi Dhar and Klaus Wertenbroch

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

63.
Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

64.
Consumer response to negative publicity : the moderating role of commitment / Rohini Ahluwalia, Robert E. Burnkrant and H. Rao Unnava

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

65.
A Hirarchical Bayes model for assortment choice / Eric T. Bradlow and Vithala R. Rao

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

66.
The Effects of incomplete information on consumer choice / Ran Kivetz and Itamar Simonson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

67.
Testing the reliability of weight elicitation methods : direct rating versus point allocation / Paul A. Bottomley, John R. Doyle and Rodney H. Green

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

68.
A Model of response time effects in symbolic comparison / Craig Leth-Steensen, A. A. J. Marley

Source: Psychological ReviewMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

69.
Information-accumulation theory of speeded categorization / Koen Lamberts

Source: Psychological ReviewMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

70.
The Role of expectations in comparisons / Ilana Ritov

Source: Psychological ReviewMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

71.
Intuition : a social cognitive neuroscience approach / Matthew D. Lieberman

Source: Psychological BulletinMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

72.
Choice and the relative pleasure of consequences / Barbara A. Mellers

Source: Psychological BulletinMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

73.
Understanding sponsorship effects / Tony Meenaghan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

74.
Market prominence biases in sponsor identification : processes and consequentiality / Michael Tuan Pham and Gita Venkataramani Johar

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

75.
Social identity effects in a belief-attitude-intentions hierarchy : implications for corporate sponsorship / Robert Madrigal

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

76.
Marketing psychological services : using client problem and solution perceptions to design help offering promotional appeals / David B. Jones

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

77.
Self-regulation of unwanted consumption / Robert Lawson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

78.
Sense making in marketing organizations and consumer psychology : theory and practice / Arch G. Woodside

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

79.
Updating Heider's balance theory in consumer behavior : a jewish couple buys a german car and additional buying-consuming transformation stories / Arch G. Woodside, Jean-Charles Chebat

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

80.
Sense making : trojan Horse? pandora's box? / Margaret Craig-Lees

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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