Sense making in marketing organizations and consumer psychology : theory and practice / Arch G. Woodside
Material type: ArticleLanguage: English Publisher: New York Subject(s): FORMACION DE IMPRESION | MEMORIA A CORTO PLAZO | MERCADEO | PROCESAMIENTO DE INFORMACION | PSICOLOGIA DEL CONSUMIDOR | SENTIDO COMUN | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 18 No. 5 (2001) ; p. 415-421No physical items for this record
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