Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"PUBLICIDAD" and su-to:MARCAS REGISTRADAS'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	61.	Strategic interdependence in organizations : deconglomeration and marketing strategy / P. Rajan Varadarajan, Satish Jayachandran and J. Chris White Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	62.	Which ad works, when, where and how often? : modeling the effects of direct television advertising / Gerard J. Tellis, Rajesh K. Chandy and Pattana Thaivanich Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	63.	Controlling measurement errors in models of advertising competition / Prasad A. Naik and Chih-Ling Tsai Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	64.	Consumer response to negative publicity : the moderating role of commitment / Rohini Ahluwalia, Robert E. Burnkrant and H. Rao Unnava Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	65.	Impact of product-harm crises on brand equity : the moderating role of consumer expectations / Niraj Dawar and Madan M. Pillutla Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	66.	Impact of a late entrant on the diffusion of a new product/service / Trichy V. Krishnan, frank M. Bass and V. Kumar Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	67.	Building store loyalty through store brands / Marcel Corstjens and Rajiv Lal Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	68.	The Passionate embrace : consumer response to sponsorship / Tony Meenaghan, Paul O'Sullivan Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	69.	Market prominence biases in sponsor identification : processes and consequentiality / Michael Tuan Pham and Gita Venkataramani Johar Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	70.	Social identity effects in a belief-attitude-intentions hierarchy : implications for corporate sponsorship / Robert Madrigal Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	71.	Sponsorship and recall of sponsors / T. Lardinoit, C. Derbaix Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	72.	Sponsorship and advertising : a comparison of consumer perceptions / Tony Meenaghan Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	73.	Eye fixations on advertisements and memory for brands : a model and findings / Michel Wedel, Rik Pieters Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	74.	Gotcha : findings from an exploratory investigation on the dangers of using deceptive practices in the mail-order business / Joëlle Vanhamme and Adam Lindgreen Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	75.	Social dimensions of consumer distinctiveness : the influence of social status on group identity and advertising persuasion / Sonya A. Grier and Rohit Deshpandé Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	76.	The Category-demand effects of price promotions / Vincent R. Nijs...(et al.) Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	77.	Creating local brands in multilingual international markets / Shi Zhang and Bernd H. Schmitt Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	78.	The Effects of pleasure and arousal on recall of advertisements during the super Bowl / Stephen J. Newell, Kenneth V. Henderson, Bob T. Wu Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	79.	Structural analysis of manufacturer pricing in the presence of a strategic retailer / K. Sudhir Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	80.	Third-party organization endorsement of products : an advertising cue affecting consumer prepurchase evaluation of goods and services / Dwane Hal Dean and Abhijit Biswas Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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