Building store loyalty through store brands / Marcel Corstjens and Rajiv Lal
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMERCIO MINORISTA | ELECCION | MARCAS REGISTRADAS | PUBLICIDAD | SEGMENTACION DE MERCADOS | TEORIA DE LOS JUEGOSOther classification: REV In: Journal of Marketing Research Vol. 37 No. 3 (2000) ; p. 281-291No physical items for this record
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