Biblioteca Juan Alberto Aragón Bateman catalog › Details for: Which ad works, when, where and how often? :

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Which ad works, when, where and how often? : modeling the effects of direct television advertising / Gerard J. Tellis, Rajesh K. Chandy and Pattana Thaivanich

Material type: Article

ArticleLanguage: English Publisher: Chicago Subject(s): ESTRATEGIAS DE MERCADEO | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | OFERTAS | PUBLICIDAD TELEVISADAOther classification: REV In: Journal of Marketing Research Vol. 37 No. 1 (2000) ; p. 32-46

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