Controlling measurement errors in models of advertising competition / Prasad A. Naik and Chih-Ling Tsai
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMPETENCIA COMERCIAL | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | METODO DE MONTE CARLO | PUBLICIDADOther classification: REV In: Journal of Marketing Research Vol. 37 No. 1 (2000) ; p. 113-124No physical items for this record
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