Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"PUBLICIDAD" and su-to:MARCAS REGISTRADAS'

	21.	Contextual and temporal components of reference price / K. N. Rajendran and Gerard J. Tellis Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	22.	Share and growth are not good predictors of the advertising and promotion/sales ratio / Kusum L. Ailawadi, Paul W. Farris and Mark E. Parry Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	23.	Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban by Grande Esteban, Ildefonso. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G716 (2). Place hold Add to cart (remove)
	24.	Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper by Hiebing, Roman G \| Cooper, Scott W. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1992, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H421 (2). Place hold Add to cart (remove)
	25.	The Prisoner's dilemma and the role of information in setting advertising budgets / Kim P. Corfman, and Donald R. Lehmann Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	26.	Comparative and noncomparative advertising : attitudinal effects under cognitive and affective involvement conditions / Sanjay Putrevu and Kenneth R. Lord Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	27.	What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston by Jones, John Philip. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1986Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / J662 (1). Place hold Add to cart (remove)
	28.	Congruence between spokesperson and product type : a matchup hypothesis perspective / Michael A. Kamins and Kamal Gupta Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	29.	Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr by Jones, John Philip. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / J662 (1). Place hold Add to cart (remove)
	30.	Cognitive and affective components of Aad in a low motivation processing set / Kevin G. Celuch and Mark Slama Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	31.	La Imagen de marca de los países / Josep-Francesc Valls by Valls, Josep-Francesc. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / V155 (1). Place hold Add to cart (remove)
	32.	Curso de mercadotecnia / Carl McDaniel by McDaniel, Carl. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Harla, c1982Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M121 (1). Place hold Add to cart (remove)
	33.	Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong ; traducción Guillermina Cuevas Mesa ; revisión técnica Marcela Benassini by Kotler, Philip \| Armstrong, Gary. Edition: 2. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685f / 1991 (1). Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / K685f / 1991 (1). Place hold Add to cart (remove)
	34.	La Esencia de la mercadotecnia internacional / Stanley J. Paliwoda ; traducción Jorge Rodríguez Rodríguez by Paliwoda, Stanley J. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / P154 (1). Place hold Add to cart (remove)
	35.	Price promotions and trade deals with multiproduct retailers / Rajiv Lal, J. Miguel Villas-Boas Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	36.	Fundamentos de mercadotecnia internacional / Warren J. Keegan, Mark C. Green ; traducción Verania De Parres Cárdenas, Miguel Angel Sánchez Carrión ; revisión técnica Marcela Benassini Félix by Keegan, Warren J \| Green, Mark C. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K223 (1). Place hold Add to cart (remove)
	37.	Gerenciamiento estratégico de marketing : curso moderno de mercadeo / por Alvaro Saladen by Saladen, Alvaro. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: s.l. : s.n., 1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / S151 (2). Place hold Add to cart (remove)
	38.	Mercadotecnia de servicios / Christopher H. Lovelock ; traducción Guadalupe Meza Staines ; revisión técnica Isaac Dorfsman F. by Lovelock, Christopher H. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / L692 (1). Place hold Add to cart (remove)
	39.	El Marketing deportivo / Luis Eduardo Blandón Arango Source: Tecnología AdministrativaMaterial type: Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available : Add to cart (remove)
	40.	Effects of tempo and familiarity of background music on message processing in tv advertising : a resource-matching perspective / Minhi Hahn and Insuk Hwang Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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Your search returned 143 results.