The Prisoner's dilemma and the role of information in setting advertising budgets / Kim P. Corfman, and Donald R. Lehmann
Material type: ArticleLanguage: English Publisher: Clemson Subject(s): JUEGO DEL DILEMA DE PRISIONEROS | MARCAS REGISTRADAS | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Journal of Advertising Vol. 23 No. 2 (1994) ; p. 35-48No physical items for this record
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