Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr
Material type: TextLanguage: English Publisher: New York : Lexington Books, c1989Description: 380 p. : ilISBN: 0669158976Subject(s): ESTRATEGIAS DE MERCADEO | ESTUDIOS DE CASOS | INVESTIGACION DE MERCADO | MARCAS REGISTRADAS | MERCADEO | PUBLICIDADDDC classification: 659.1Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Libro | Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 659.1 / J662 (Browse shelf) | Available | 003254 |
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