Cognitive and affective components of Aad in a low motivation processing set / Kevin G. Celuch and Mark Slama
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | CONSUMIDORES | ESTILO COGNITIVO | MARCAS REGISTRADAS | MOTIVACION DEL CONSUMIDOR | PROCESAMIENTO DE INFORMACION | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 12 No. 2 (1995) ; p. 123-133No physical items for this record
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