Comparative and noncomparative advertising : attitudinal effects under cognitive and affective involvement conditions / Sanjay Putrevu and Kenneth R. Lord
Material type: ArticleLanguage: English Publisher: Clemson Subject(s): ACTITUDES DEL CONSUMIDOR | COGNICION | EMOCIONES | ESTUDIO COMPARATIVO | MARCAS REGISTRADAS | MOTIVACION DEL CONSUMIDOR | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Journal of Advertising Vol. 23 No. 2 (1994) ; p. 77-91No physical items for this record
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