Price promotions and trade deals with multiproduct retailers / Rajiv Lal, J. Miguel Villas-Boas
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMERCIO MINORISTA | CONDUCTA DEL CONSUMIDOR | MARCAS REGISTRADAS | OFERTAS | PRECIOS | PUBLICIDADOther classification: REV In: Management Science Vol. 44 No. 7 (1998) ; p. 935-949No physical items for this record
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