Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"MERCADEO" and su-to:CONDUCTA DEL CONSUMIDOR'

	21.	Hispanic coupon usage : the impact of strong and weak ethnic identification / Naveen Donthu, Joseph Cherian Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	22.	Music, music videos and wear out / Marvin E. Goldberg...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	23.	Psychological meaning : empirical directions for identification and strategy development / Linda L. Golden, Mark I. Alpert, John F. Betak Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	24.	Opinion leaders, adopters and communicative adopters : a role analysis / Meera P. Venkatraman Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	25.	The Social construction of needs / Francis Buttle Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	26.	Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flávio Arnaldo Zwarg by Cobra, Marcos Henrique Nogueira \| Zwarg, Flávio Arnaldo. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : McGraw-Hill, c1991, 1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.89 / C617 (2). Place hold Add to cart (remove)
	27.	Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke K. de Mooij with Warren J. Keegan by Mooij, Marieke K. de \| Keegan, Warren J. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Prentice-Hall, c1991Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 659.1 / M664 (1). Place hold Add to cart (remove)
	28.	Program content and advertising effectiveness : a test of the congruity hypothesis for cognitive and affective sources of involvement / Kevin G. Celuch and Mark Slama Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	29.	A Bayesian approach to estimating household parameters / Peter E. Rossi and Greg M. Allenby Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	30.	The Nature of organizational search in high technology markets / Allen M. Weiss and Jean B. Heide Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	31.	Price perceptions and consumer shopping behavior : a field study / Donald R. Lichtenstein, Nancy M. Ridgway and Richard G. Netemeyer Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	32.	Truth in concentration in the land of (80/20) laws / David C. Schmittlein, Lee G. Cooper and Donald G. Morrison Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	33.	Consumer behavior : buying, having and being / Michael R. Solomon by Solomon, Michael R. Material type: Text; Format: print ; Audience: General; Language: English Publisher: Boston : Allyn and Bacon, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S656 (1). Place hold Add to cart (remove)
	34.	Social values and female fashion leadership : a cross-cultural study / Ronald E. Goldsmith, Jon B. Freiden, Jacqueline C. Kilsheimer Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	35.	Expectations and product performance as determinants of satisfaction for a high-involvement purchase / Paul G. Patterson Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	36.	Mercadotecnia / Philip Kotler ; traducción José Manuel Salazar ; revisión técnica Clotilde Hernández Garnica by Kotler, Philip. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, c1989Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685m (1). Place hold Add to cart (remove)
	37.	Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban by Grande Esteban, Ildefonso. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G716 (2). Place hold Add to cart (remove)
	38.	Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler by Kotler, Philip. Edition: 4. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Diana, c1985, 1988Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K685 / 1985 (1). Place hold Add to cart (remove)
	39.	Forrajeo y estructura de compra / Pablo Cabezas Castillo, Sonia Nizo Cárdenas, Margarita Jaramillo Pérez, Alexandra Rojas Vallejo...(et al.) ; director Marithza Sandoval Escobar y Jim Walters by Cabezas Castillo, Pablo \| Jaramillo Pérez, Margarita \| Nizo Cárdenas, Sonia \| Rojas Vallejo, Alexandra \| Sandoval Escobar, Marithza [Directora] \| Triana Alvarez, Adalggiza \| Walters, Jim [Director]. Language: Spanish Publisher: Santafé de Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / F677 (1). Place hold Add to cart (remove)
	40.	Estudio descriptivo para la construcción del perfil de cliente externo de un almacen por departamentos / Claudia I. Botero R., María Claudia Carreño R., Bibiana Cubillos C...(et al.) ; director Marithza Sandoval y Jim Walters by Botero R., Claudia I \| Carreño R., María Claudia \| Cubillos C., Bibiana \| Posada S., Mónica \| Sandoval, Marithza [Directora] \| Walters, Jim [Director]. Language: Spanish Publisher: Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / E888 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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Your search returned 235 results.