Opinion leaders, adopters and communicative adopters : a role analysis / Meera P. Venkatraman
Material type: ArticleLanguage: English Publisher: New York Subject(s): COMUNICACION INTERPERSONAL | CONDUCTA DEL CONSUMIDOR | INNOVACIONES EN EL CONSUMO | LIDERAZGO | MERCADEO | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 6 No. 1 (1989) ; p. 51-68No physical items for this record
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