Marketing de servicios : conceptos y estrategias / Marcos Henrique Nogueira Cobra, Flávio Arnaldo Zwarg
By: Cobra, Marcos Henrique Nogueira
Contributor(s): Zwarg, Flávio ArnaldoMaterial type: 
TextLanguage: Spanish Publisher: Bogotá : McGraw-Hill, c1991, 1992Description: 279 pISBN: 958600063XSubject(s): CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | ESTUDIOS DE CASOS | MERCADEO DE SERVICIOS | MERCADEO DIRECTO | PLANIFICACION ESTRATEGICA | PUBLICIDAD | SEGMENTACION DE MERCADOS | SERVICIOSDDC classification: 658.89
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.89 / C617 (Browse shelf) | ej. 1 | Available | 001407 | |
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Libro
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Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.89 / C617 (Browse shelf) | ej. 2 | Available | 002247 |
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