Hispanic coupon usage : the impact of strong and weak ethnic identification / Naveen Donthu, Joseph Cherian
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | ETNOPSICOLOGIA | MERCADEO | OFERTASOther classification: REV In: Psychology and Marketing Vol. 9 No. 6 (1992) ; p. 501-510No physical items for this record
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