Your search returned 25 results.

1.
The Future of research in marketing : marketing science / Frank M. Bass

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

2.
Factors affecting trust in market research relationships / Christine Moorman, Rohit Deshpandé and Gerald Zaltman

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

3.
Boundary role ambiguity : facets, determinants and impacts / Jagdip Singh

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

4.
Objectivity in marketing theory and research / Shelby D. Hunt

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

5.
Theoretical modeling in marketing / K. Sridhar Moorthy

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

6.
Market orientation : antecedents and consequences / Bernard J. Jaworski and Ajay K. Kohli

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

7.
Aproximación metodológica a la investigación del comportamiento del consumidor / Jim Walters C.

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santafé de Bogotá Availability: No items available :

8.
Commercial use of UPC scanner data : industry and academic perspectives / Randolph E. Bucklin, Sunil Gupta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

9.
MDS maps for product attributes and market response : an application to scanner panel data / Rick L. Andrews, Ajay K. Manrai

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

10.
Modular architectures in the marketing process / Ron Sanchez

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

11.
A Perspective on how firms relate to their markets / Thomas C. Kinnear

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

12.
Understanding institutional designs within marketing value systems / Stephen J. Carson...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

13.
Implementing marketing strategies : developing and testing a managerial theory / Charles H. Noble and Michael P. Mokwa

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

14.
Reputation management as a motivation for sales structure decisions / Allen M. Weiss, Erin Anderson and Deborah J. Maclnnis

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

15.
The Effects of competition on retail structure : an examination of intratype, intertype and intercategory competition / Chip E. Miller, James Reardon and Denny E. McCorkle

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

16.
Strategic foretelling : communication-based antecedents of a firm's propensity to preannounce / Roger J. Calantone and Kim E. Schatzel

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

17.
Strategic orientation and firm performance in an artistic environment / Glenn B. Voss and Zannie Giraud Voss

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

18.
Emerging issues in marketing / Charles R. Taylor

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

19.
Historical method in marketing research with new evidence on long-term market share stability / Peter N. Golder

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

20.
A Multiple-layer model of market-oriented organizational culture : measurement issues and performance outcomes / Christian Homburg and Christian Pflesser

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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