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Understanding institutional designs within marketing value systems / Stephen J. Carson...(et al.)

Material type: Article

ArticleLanguage: English Publisher: Chicago Subject(s): CONSUMIDORES | DESARROLLO DE LOS PRODUCTOS | DISEÑO | INVESTIGACION DE MERCADO | MERCADEO | SATISFACCION DEL CONSUMIDOROther classification: REV In: Journal of Marketing Vol. 63 Special Issue (1999) ; p. 115-130

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