Implementing marketing strategies : developing and testing a managerial theory / Charles H. Noble and Michael P. Mokwa
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ESTRATEGIAS DE MERCADEO | INVESTIGACION DE MERCADO | PLANIFICACIONOther classification: REV In: Journal of Marketing Vol. 63 No. 4 (1999) ; p. 57-73No physical items for this record
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