Biblioteca Juan Alberto Aragón Bateman

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21.
Emerging issues in marketing / Charles R. Taylor

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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22.
Consumer concern, knowledge, belief and attitude toward renewable energy : an application of the reasoned action theory / Hae-Kyong Bang...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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23.
Alert or oblivious? : factors underlying consumer responses to marketing stimuli / Thomas F. Stafford

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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24.
The Influence of organizational market orientation on individual-level market-oriented cognitions / Kevin G. Celuch, Chickery J. Kasouf, Jeffrey C. Strieter

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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25.
Bundling and competition on the Internet / Yannis Bakos, Erik Brynjolfsson

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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26.
Wine online : search costs affect competition on price, quality and distribution / John G. Lynch, Dan Ariely

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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27.
MOVIEMOD : an implementable decision-support system for prerelease market evaluation of motion pictures / Jehoshua Eliashberg...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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28.
The Impact of discrete bidding and bidder aggressiveness on sellers' strategies in open English auctions : reserves and covert shilling / Atanu R. Sinha, Eric A. Greenleaf

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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29.
The Effects of strategy type on the market orientation-performance relationship / Ken Matsuno and John T. Mentzer

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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30.
Opportunism in interfirm relationships : forms, outcomes and solutions / Kenneth H. Wathne and Jan B. Heide

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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31.
Strategic interdependence in organizations : deconglomeration and marketing strategy / P. Rajan Varadarajan, Satish Jayachandran and J. Chris White

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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32.
Market response to a major policy change in the marketing mix : learning from Procter & Gamble's value pricing strategy / Kusum L. Ailawadi, Donald R. Lehmann and Scott A. Neslin

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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33.
Consumer response to negative publicity : the moderating role of commitment / Rohini Ahluwalia, Robert E. Burnkrant and H. Rao Unnava

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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34.
An Experimental and theoretical analysis of price-matching refund policies / Sanjay Jain and Joydeep Srivastava

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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35.
Internet recommendation systems / Asim Ansari, Skander Essegaier and Rajeev Kohli

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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36.
Aproximación, alcances y perspectivas del marketing político / Carlos Salazar Vargas

Source: Tecnología AdministrativaMaterial type: Article Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available :

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37.
Arme su propia campaña electoral / Efrén Barrera Restrepo

Source: Tecnología AdministrativaMaterial type: Article Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available :

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38.
Understanding sponsorship effects / Tony Meenaghan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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39.
Embodied-concept use in sense making by marketing managers / José Antonio Rosa

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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40.
Consumer vulnerability to scams, swindles and fraud : a new theory of visceral influences on persuasion / Jeff Langenderfer, Terence A. Shimp

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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