An Experimental and theoretical analysis of price-matching refund policies / Sanjay Jain and Joydeep Srivastava
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMPETENCIA COMERCIAL | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | LEY DE IGUALACION | MERCADEO | OFERTAS | PRECIOSOther classification: REV In: Journal of Marketing Research Vol. 37 No. 3 (2000) ; p. 351-362No physical items for this record
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