Embodied-concept use in sense making by marketing managers / José Antonio Rosa
Material type: ArticleLanguage: English Publisher: New York Subject(s): COMPETENCIA COMERCIAL | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | MERCADEO | PROCESAMIENTO DE INFORMACION | PROCESOS COGNITIVOS | PUBLICIDAD | SENTIDO COMUN | VENDEDORESOther classification: REV In: Psychology and Marketing Vol. 18 No. 5 (2001) ; p. 445-474No physical items for this record
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