Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"CONDUCTA DEL CONSUMIDOR" and su-to:INVESTIGACION DEL CONSUMIDOR'

	1.	Advances in consumer research / Marvin E. Goldberg, Gerald Gorn, Richard W. Pollay, editors by Goldberg, Marvin E., ed \| Gorn, Gerald, ed \| Pollay, Richard W., ed. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New Orleans : Association for Consumer Research, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 (1). Place hold Add to cart (remove)
	2.	Advances in consumer research : diversity in consumer behavior / John F. Sherry and Brian Sternthal, editors by Sherry, John F., ed \| Sternthal, Brian, ed. Material type: Text; Format: print ; Audience: General; Language: English Publisher: Chicago : Association for Consumer Research, c1992Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / A291 / 1992 (1). Place hold Add to cart (remove)
	3.	Integrating information from advertising and trial : processes and effects on consumer response to product information / Robert E. Smith Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	4.	Investigating purchase incidence, brand choice and purchase quantity decisions of households / Pradeep K. Chintagunta Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Providence Availability: No items available : Add to cart (remove)
	5.	The Winning number : consumer perceptions of alpha-numeric brand names / Teresa M. Pavia and Janeen Arnold Costa Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	6.	Buyer behavior : a decision-making approach / Raymond L. Horton by Horton, Raymond L. Material type: Text; Format: print ; Audience: General; Language: English Publisher: Columbus : Charles E. Merrill, c1984Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H678 (1). Place hold Add to cart (remove)
	7.	What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston by Jones, John Philip. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1986Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / J662 (1). Place hold Add to cart (remove)
	8.	The Effects of strategy type on the market orientation-performance relationship / Ken Matsuno and John T. Mentzer Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	9.	Pursuing the value-conscious consumer : store brands versus national brand promotions / Kusum L. Ailawadi, Scott A. Neslin and Karen Gedenk Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	10.	Threats to the external validity of brand extension research / Richard R. Klink and Daniel C. Smith Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	11.	The Moderating effects of country of assembly : country of parts and country of design of hybrid product evaluations / Paul Chao Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	12.	What to say when : advertising appeals in evolving markets / Rajesh K. Chandy...(et al.) Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	13.	Fidelización de consumidores : cómo pueden los fabricantes y distribuidores fidelizar a través de marcas y tiendas / Fernando Iniesta, Antonio Agustín ; con la colaboración de ACNielsen by Iniesta, Fernando \| Agustín, Antonio. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; IDELCO ; ACNielsen, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / I642 (1). Place hold Add to cart (remove)
	14.	European perspectives on consumer behaviour / edited by Mary Lambkin...(et al.) by Lambkin, Mary, ed. Material type: Text; Format: print ; Audience: General; Language: English Publisher: London : Prentice Hall, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / E876 (1). Place hold Add to cart (remove)
	15.	Relación entre los niveles de TRP'S, las medidas de recordación, preferencia de marca y la conducta de compra en consumidores colombianos / Diana María López Celis ; director Omar Fernando Cortés Peña by López Celis, Diana María \| Cortés Peña, Omar Fernando [director]. Language: Spanish Publisher: Bogotá : s.n., 2009Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2009 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / L672 (2). Place hold Add to cart (remove)
	16.	Factores de decisión de compra en la categoría de detergentes en polvo en los estratos socioeconómicos 2 y 3 en la ciudad de Bogotá / Elsa María González Gil ; directora Marithza Sandoval Escobar by González Gil, Elsa María \| Sandoval Escobar, Marithza [directora]. Language: Spanish Publisher: Bogotá : s.n., 2009Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2009 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / G669f (2). (1 votes) Place hold Add to cart (remove)
	17.	Efectos de la preferencia por el tipo de programación televisiva, la ubicación y la ruta de persuasión de los comerciales televisivos en la recordación y actitudes / Jennifer A. Hernández Delgado ; director Javier Andrés Gómez Díaz by Hernández Delgado, Jennifer A \| Gómez Díaz, Javier Andrés [director]. Language: Spanish Publisher: Bogotá : s.n., 2009Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2009 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / H276 (2). Place hold Add to cart (remove)
	18.	Diferencias en la recordación, preferencia y/o la actitud hacia nombres de marcas publicitarias experimentales con base en la estructura musical utilizada como acompañamiento / Carlos Andrés Rodríguez Cortés ; director Javier Andrés Gómez Díaz by Rodríguez Cortés, Carlos Andrés \| Gómez Díaz, Javier Andrés [director]. Language: Spanish Publisher: Bogotá : s.n., 2009Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2009 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / R627d (2). Place hold Add to cart (remove)
	19.	Evaluación del brand equity en compañías pertenecientes a la categoría de productos agroquímicos en Colombia / Edwin Leonardo Ortegón Cortázar ; director Omar Fernando Cortés Peña. by Ortegón Cortázar, Edwin Leonardo \| Cortés Peña, Omar Fernando [director]. Language: Spanish Publisher: Bogotá : s.n., 2009Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2009 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / O782 (2). (1 votes) Place hold Add to cart (remove)
	20.	Patrones de elección de marca en función de los cambios en los niveles de refuerzo utilitario e información en categorías de productos de consumo masivo / Oscar Javier Robayo Pinzón ; directora Marithza Sandoval Escobar by Robayo Pinzón, Oscar Javier \| Sandoval Escobar, Marithza [directora]. Language: Spanish Publisher: Bogotá : s.n., 2009Dissertation note: Tesis (Magíster en Psicología del Consumidor) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 2009 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / R611 (2). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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