Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"COMPETENCIA"'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	1.	Market driven strategy : processes for creating value / George S. Day by Day, George S. Material type: Text; Format: print ; Audience: General; Language: English Publisher: New York : The Free Press, c1990Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D19 (1). Place hold Add to cart (remove)
	2.	La Esencia del marketing / selección de Robert J. Dolan ; traducción Adriana de Hassan by Dolan, Robert J., comp. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Grupo Editorial Norma, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / E826 (2). Place hold Add to cart (remove)
	3.	Casos prácticos de marketing / Jean-Jacques Lambin ; traducción y adaptación técnica Nora Lado, Jaime Rivera ; revisión de la traducción Alejandro Mollá by Lambin, Jean-Jacques. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151c (2). Place hold Add to cart (remove)
	4.	La Esencia de la mercadotecnia internacional / Stanley J. Paliwoda ; traducción Jorge Rodríguez Rodríguez by Paliwoda, Stanley J. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1996Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / P154 (1). Place hold Add to cart (remove)
	5.	Fundamentos de mercadotecnia internacional / Warren J. Keegan, Mark C. Green ; traducción Verania De Parres Cárdenas, Miguel Angel Sánchez Carrión ; revisión técnica Marcela Benassini Félix by Keegan, Warren J \| Green, Mark C. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / K223 (1). Place hold Add to cart (remove)
	6.	Marketing estratégico / Jean-Jacques Lambin ; traducción Salvador Miquel, Antonio Carlos Cuenca ; revisión técnica Jaime Rivera, Nora Lado by Lambin, Jean-Jacques. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : McGraw-Hill, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / L151 / 1995 (1). Place hold Add to cart (remove)
	7.	Mail versus mall : a strategic analysis of competition between direct marketers and conventional retailers / Sridhar Balasubramanian Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	8.	Coordinating channels under price and nonprice competition / Genesh Iyer Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	9.	On the effects of downstream entry / Rajeev K. Tyagi Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	10.	The Internalization of exports : firm-and location-specific factors in middle-income country / José Manuel Campa, Mauro F. Guillén Source: Management ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	11.	Marketing's contributions to society / William L. Wilkie and Elizabeth S. Moore Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	12.	Vertical territorial restrictions and public policy : theories and industry evidence / Shantanu Dutta, Jan B. Heide and Mark Bergen Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	13.	Strategic foretelling : communication-based antecedents of a firm's propensity to preannounce / Roger J. Calantone and Kim E. Schatzel Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	14.	Wine online : search costs affect competition on price, quality and distribution / John G. Lynch, Dan Ariely Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	15.	Parallel imports : challenges from unauthorized distribution channels / Reza Ahmadi, B. Rachel Yang Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	16.	Slotting allowances and fees : schools of thought and the views of practicing managers / Paul N. Bloom, Gregory T. Gundlach and Joseph P. Cannon Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	17.	Buyer-supplier contracts versus joint ventures : determinants and consequences of transaction structure / Mark B. Houston and Shane A. Johnson Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	18.	The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	19.	Expanding to the Internet : pricing and communications strategies whem firms compete on multiple channels / Florian Zettelmeyer Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	20.	Pie sharing in complex collaboration contexts / Sandy D. Jap Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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