Vertical territorial restrictions and public policy : theories and industry evidence / Shantanu Dutta, Jan B. Heide and Mark Bergen
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CANALES DE DISTRIBUCION | COMPETENCIA COMERCIAL | ESTRATEGIAS DE MERCADEO | EXPANSION DE MERCADOS | MERCADEO | POLITICA | SEGMENTACION DE MERCADOS | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Vol. 63 No. 4 (1999) ; p. 121-134No physical items for this record
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