Mail versus mall : a strategic analysis of competition between direct marketers and conventional retailers / Sridhar Balasubramanian
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): CANALES DE DISTRIBUCION | COMERCIO ELECTRONICO | COMERCIO MINORISTA | COMPETENCIA COMERCIAL | INTERNET | MERCADEO | MERCADEO DIRECTO | TEORIA DE LOS JUEGOSOther classification: REV In: Marketing Science Vol. 17 No. 3 (1998) ; p. 181-195No physical items for this record
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