Expanding to the Internet : pricing and communications strategies whem firms compete on multiple channels / Florian Zettelmeyer
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CANALES DE DISTRIBUCION | COMERCIO ELECTRONICO | COMPETENCIA COMERCIAL | ESTRATEGIAS DE MERCADEO | INTERNET | PRECIOSOther classification: REV In: Journal of Marketing Research Vol. 37 No. 3 (2000) ; p. 292-308No physical items for this record
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