Your search returned 28 results.

1.
El Estudio de la elección en condiciones de incertidumbre / Arturo Clavijo A.

Source: Suma PsicológicaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santafé de Bogotá Availability: No items available :

2.
Global product stereotypes and heuristic processing : the impact of ambient task complexity / John Hadjimarcou, Michael Y. Hu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

3.
Risk aversion or myopia? : choices in repeated gambles and retirement investments / Shlomo Benartzi, Richard H. Thaler

Source: Management ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

4.
Comparison, grouping and preference / Lyle Brenner, Yuval Rottenstreich and Sanjay Sood

Source: Psychological ScienceMaterial type: Article Article; Format: print Language: English Publisher: Princeton, NJ Availability: No items available :

5.
Decision making in personal selling : testing the K.I.S.S. principle / Gerrard Macintosh, James W. Gentry

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

6.
People, products and persuits : exploring the relationship between consumer goals and product meanings / Mark Ligas

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

7.
Consumer choice between hedonic and utilitarian goods / Ravi Dhar and Klaus Wertenbroch

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

8.
Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

9.
A Hirarchical Bayes model for assortment choice / Eric T. Bradlow and Vithala R. Rao

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

10.
The Effects of incomplete information on consumer choice / Ran Kivetz and Itamar Simonson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

11.
The Role of expectations in comparisons / Ilana Ritov

Source: Psychological ReviewMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

12.
Choice and the relative pleasure of consequences / Barbara A. Mellers

Source: Psychological BulletinMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

13.
Self-regulation of unwanted consumption / Robert Lawson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

14.
Sense making : trojan Horse? pandora's box? / Margaret Craig-Lees

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

15.
Transaction decoupling : how price bundling affects the decision to consume / Dilip Soman and John T. Gourville

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

16.
The Role of market efficiency intuitions in consumer choice : a case of compensatory inferences / Alexander Chernev and Gregory S. Carpenter

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

17.
Self-regulation of goal setting : turning free fantasies about the future into binding goals / Gabriele Oettingen, Hyeon-ju Pak, Karoline Schnetter

Source: Journal of Personality and Social PsychologyMaterial type: Article Article; Format: print Language: English Publisher: Washington Availability: No items available :

18.
Decision constraints and consideration-set formation in consumer durables / Girish Punj, Richard Brookes

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

19.
The Moderating role of commitment on the spillover effect of marketing communications / Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

20.
An Empirical test of an updated relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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