Decision making in personal selling : testing the K.I.S.S. principle / Gerrard Macintosh, James W. Gentry
Material type: ArticleLanguage: English Publisher: New York Subject(s): ELECCION | JUICIO ATRIBUCIONAL | PERCEPCION DEL PRODUCTO | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONES | VENDEDORESOther classification: REV In: Psychology and Marketing Vol. 16 No. 5 (1999) ; p. 393-408No physical items for this record
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