Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"PUBLICIDAD"'

Your search returned 272 results.

	1.	Advertisement pacing and the learning of marketing information by the elderly / Elizabeth E. Ensley, William M. Pride Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	2.	The Impact of moods generated by television programs on responses to advertising / Mahima Mathur, Amitava Chattopadhyay Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	3.	Tv advertising of OTC medicines and its effects on child viewers / Eliot J. Butter...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	4.	You look mahvelous : the pursuit of beauty and the marketing concept / Peter H. Bloch and Marsha L. Richins Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	5.	Consumer brand confusion : a conceptual framework / Ellen R. Foxman, Phil W. Berger and Joseph A. Cote Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	6.	The Effect of enduring, situational and response involvement on preference stability in the context of voting behavior / Scot Burton and Richard G. Netemeyer Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	7.	An Investigation of subliminal embed effect on multiple measures of advertising effectiveness / Dennis L. Rosen and Surendra N. Singh Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	8.	Implementing the concept of transformational advertising / David A. Aaker, Douglas M. Stayman Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	9.	The Effect of consumers' emotional reactions on behavioral intention : the moderating role of personal relevance and self-monitoring / William K. Darley, Jeen-Su Lim Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	10.	Environmental color, consumer feelings and purchase likelihood / Joseph A. Bellizzi, Robert E. Hite Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	11.	A Reevaluation of the attentional inertia concept / Willem Verbeke Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	12.	Coupon characteristics and brand choice / Goutam Chakraborty, Catherine Cole Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	13.	Origin of rumor and tone of message in rumor quelling strategies / Easwar S. Iyer, Kathleen Debevec Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	14.	A Conceptual model of the impact of advertising on service employees / Mary Finley Wolfinbarger, Mary C. Gilly Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	15.	Effects of involvement, argument strength and source characteristics on central and peripheral processing of advertising / J. Craig Andrews, Terence A. Shimp Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	16.	The Interactive effects of message appeal and individual differences on information processing and persuasion / Meera P. Venkatraman...(et al.) Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	17.	Music format effects in radio advertising / Gary L. Sullivan Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	18.	Music influences on mood and purchase intentions / Judy I. Alpert, Mark I. Alpert Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	19.	Stereotyping effects on consumers' evaluation of advertising : impact of racial differences between actors and viewers / William J. Qualls, David J. Moore Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	20.	A Coupon is more than a low price : evidence from a shopping-simulation study / Robert M. Schindler Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)

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Biblioteca Juan Alberto Aragón Bateman

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Your search returned 272 results.