The Effect of consumers' emotional reactions on behavioral intention : the moderating role of personal relevance and self-monitoring / William K. Darley, Jeen-Su Lim
Material type: ArticleLanguage: English Publisher: New York Subject(s): ANALISIS DE VARIANZA | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | RESPUESTAS EMOCIONALES | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 9 No. 4 (1992) ; p. 329-346No physical items for this record
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