The Impact of moods generated by television programs on responses to advertising / Mahima Mathur, Amitava Chattopadhyay
Material type: ArticleLanguage: English Publisher: New York Subject(s): MERCADEO | PUBLICIDAD TELEVISADAOther classification: REV In: Psychology and Marketing Vol. 8 No. 1 (1991) ; p. 59-77No physical items for this record
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