Environmental color, consumer feelings and purchase likelihood / Joseph A. Bellizzi, Robert E. Hite
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONSUMIDORES | EFECTOS DEL COLOR | PERCEPCION DEL COLOR | PSICOLOGIA DEL CONSUMIDOR | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 9 No. 5 (1992) ; p. 347-363No physical items for this record
There are no comments on this title.