Stereotyping effects on consumers' evaluation of advertising : impact of racial differences between actors and viewers / William J. Qualls, David J. Moore
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONSUMIDORES | DIFERENCIAS RACIALES | ESTEREOTIPOS | ESTUDIO COMPARATIVO | EVALUACION | PUBLICIDADOther classification: REV In: Psychology and Marketing Vol. 7 No. 2 (1990) ; p. 135-151No physical items for this record
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