Biblioteca Juan Alberto Aragón Bateman

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301.
The Category-demand effects of price promotions / Vincent R. Nijs...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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302.
Equilibrium price communication and unadvertised specials by competing supermarkets / Ram C. Rao, Niladri Syam

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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303.
Truth or consequences : an analysis of vaporware and new product announcements / Barry L. Bayus, Sanjay Jain and Ambar G. Rao

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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304.
Signaling strategies in competitive interaction : building reputations and hiding the truth / Jaideep Prabhu and David W. Stewart

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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305.
Optimizing television program schedules using choice modeling / Peter J. Danaher and Donald F. Mawhinney

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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306.
Creating local brands in multilingual international markets / Shi Zhang and Bernd H. Schmitt

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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307.
What we see makes us who we are : priming ethnic self-awareness and advertising response / Mark R. Forehand and Rohit Deshpandé

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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308.
Why some new products are more successful than others / David H. Henard and David M. Szymanski

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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309.
Make my memory : how advertising can change our memories of the past / Kathryn A. Braun, Rhiannon Ellis, Elizabeth F. Loftus

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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310.
A New full-nest classification approach / Charles M. Schaninger, Dong Hwan Lee

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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311.
What if your denstist looked like Tom Cruise? : applying the match-up hypothesis to a service encounter / Stephen K. Koernig, Albert L. Page

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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312.
Consumer resistance in a world of advertising clutter : the case of Adbusters / Joseph D. Rumbo

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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313.
Understanding voluntary simplifiers / Margaret Craig-Lees, Constance Hill

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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314.
Testing the implied mediational role of cognitive age / Kevin P. Gwinner, Nancy Stephens

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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315.
The Influence of gender on the new-age elderly's consumption orientation / Elaine Sherman, Leon G. Schiffman, Anil Mathur

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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316.
Time, consumption and the older consumer : an interpretive study of the cognitively young / Isabelle Szmigin and Marylyn Carrigan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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317.
The Effects of pleasure and arousal on recall of advertisements during the super Bowl / Stephen J. Newell, Kenneth V. Henderson, Bob T. Wu

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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318.
Instituciones de derecho comercial : contiene Decreto 92 de enero 13 de 1998 / Carlos Alberto Velásquez Restrepo

by Velásquez Restrepo, Carlos Alberto.

Edition: 3. ed.Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Medellín : Fundación Cámara de Comercio de Medellín para la Investigación y la Cultura, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 346.07 / V251 (1).

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319.
Structural analysis of manufacturer pricing in the presence of a strategic retailer / K. Sudhir

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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320.
Effectiveness of trade promotions : analyzing the determinants of retail pass through / Nanda Kumar, Surendra Rajiv, Abel Jeuland

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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